![]() ![]() Participants submitted original outfits created with the help of The Sims 2 Body Shop, and a panel of Swedish H&M designers selected the winner. In 2008, EA hosted a project runway contest on Exchange. Some companies take fashion and video games to an extremely interactive level. At the label’s 2000 launch party, guests played 30 available arcade machines and attendees celebrated t-shirt titles such as “Chasing Ghosts,” “Atari Confetti,” and “Blue Invader.”īeau Fornillos’ Design from Los Angeles Times Joystick Junkies is another fashion label inspired by video games and digital culture. His Kyoto-based design team, EDIT MODE, achieved much success-Shigeru Miyamato (designer of Mario Bros., Donkey Kong, and many other hits) himself has been spotted in K.O.G. to permit him to produce original Nintendo shirts under the label opens in a new windowKing of Games. In 2001, designer Masaaki Enami persuaded Nintendo Ltd. Runway models wore oversized helmets in the shape of the character.Įxamples of fashion labels incorporating video game logos and designs are increasingly popping up. During the 2008 London Fashion Week, Giles Deacon (British fashion designer for clients such as Princess Beatrice, Drew Berrymore, Scarlett Johansson, and Gwen Stefani) presented a futuristic collection based on the 1980s arcade game Pac-Man. Giles Deacon Project from New York Magazineįashion designers recognize the aesthetic and emotional appeal established between clothing and video games. #The sims 2 body shop icons professional#Since my weekend wear typically includes leggings, scarves, and long sweaters, I opted to avoid dressing my avatar in the game’s “Street Clothing” and instead selected the gothic number described as “Haute Couture.” With untold numbers of creators-game players and professional designers-fabricating clothes on Second Life, we get to play dress-up with styles from around the globe directly from our home computers. After seeing the preview, I couldn’t resist some impulse shopping myself. The fundamental appeal of fashion is similar to video games-both are highly interactive and often provide instant gratification. Her face lights up as she models a skimpy purple number, militia attire, and a velvet ball gown. Second Life’s game preview shows a tall, curvaceous woman in a red leather jacket and boot-cut jeans entering a store. In Second Life, cosmetic and apparel companies such as Reebok, Aveda, American Apparel, Union Bay, and Addias sell their goods in the games’ virtual stores. The protagonists of Capcom’s Devil May Cry, Dante and Lucia, both wear custom-made Diesel outfits. The Italian design firm Diesel is one of the first companies to market their garments in video games. However, one new trend remains unique-video-game inspired haute couture.įrom cereal boxes to television, companies constantly seek innovative ways to market their products. ![]() Lately, we have witnessed the return of 1950s polka-dots, 1980s spandex, and 1990s rocker-chic red lipstick and safety pins. Punk culture in 1970s London responded to the economic crisis by filling the fashion scene with ripped t-shirts, Doc Martens, and chains. #The sims 2 body shop icons full#Post-war culture of the 1940s embraced tiny waists, full skirts, and for that matter, full breasts. During the Roaring Twenties, women abandoned corsets and opted for bust-less, waist-less, knee-length dresses. Fashion has to do with ideas, the way we live, what is happening.” I share Chanel’s sentiments. Coco Chanel said, “fashion is not something that exists in dresses only. ![]()
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